While digital signage is not the new internet, digital out of home, incorporating social networking and custom tailored message delivery into brick and mortar retailing will help level the playing field between the B&M's and internet retailing.
Friday, May 31, 2013
Wednesday, May 29, 2013
The privacy concerns raised by Google Glasses are, by comparison, minutia in that you cannot film anything with the device that you couldn’t ordinarily see. In fact, Google Glasses are less intrusive than a cell phone camera in that if you are filming with Google Glasses, it is obvious what you are looking at and may be filming. With a cell phone camera, in or out of your hand... you get the picture. In general f anyone objects to being videotaped, the best advice is to stay at home. The Boston bombers’ mother was arrested for shoplifting at the Boston Lord and Taylor; she was caught on camera. The exact same store seems to have been crucial in tagging her sons for the Boston Marathon bombing as the store video surveillance apparent extends to filming across the street. As Scott McNeally famously said... years ago, “ You have zero privacy anyway.”
In banks today, it is common to have multiple video cameras with multiple screens reminding you that you are being surveilled. In my opinion, this is a poor use of a public information display. The message that you are being surveilled could probably be gotten across 15 second bursts with the rest of the time being devoted to using those screens to promote bank services. This would be equally effective, less "Big Brother-ish," and allow the bank to promote itself better to its patrons. I expect that surveillance will only grow and the banking type public display of surveillance imagery will grow as well. I do not know if the Boston Marathon bombings would have happened if the bombers had realized just how many cameras captured their activities but it would certainly be a concern to shoplifters seeing themselves occasionally pop up on any in-store digital signage. As I noted in a previous post, I expect that the next or some soon Boston Marathon will feature this crime deference feature of coupling surveillance with a publicly mounted display. With or without the public display device, my suggestion is to not do or display anything in public that you would not want filmed.
at 9:35 AM
Tuesday, May 28, 2013
Digital signage is one part of electronics that is certain to grow in volume and in scope of its social impact. Near Field Communications (NFC) and possibly other point to point or net linked communications services will offer new ways for retailers or service providers to interact with the public and for the public to interact with each other. With Apple opting out of NFC for its last version of the iPhone, the door is left open for someone with a business model more accommodating for the growth in digital signage, perhaps one of the other electronics companies, perhaps not an electronics company at all. Now is one of those times when someone with a completely new vision can change the direction of consumer electronics, much as Apple did when it jumped into the cell phone market.
at 6:17 AM
Tuesday, May 7, 2013
This bastion of high technology early adoption is now contemplating adding a 6K square foot Jumbotron. The cost of not having one with its opportunities for advertising and crowd engagement is too pressing.
at 8:16 AM