Philips had previously launched a much less ambitious version of this called Ambilight where the the TV merely projected colors from the image to the wall around it. It did not have much impact on the market. I believe that it was not substantial enough. However, coupled with beam-steered speakers, the Microsoft innovation could offer a compelling experience. The technology needs a dark room with acceptable geometry and acceptable colors, however it is somewhat like 3D in that it may take some creative art in using it effectively. I would imagine that effects that start away from the main screen and draw your eye forward would be more effective than effects that would actually cause you to turn your head. I also imagine focusing the effects on the ceiling (always there, usually white)would be more effective that counting on bare walls around the set.
Tuesday, September 11, 2012
The Microsoft Holodeck
Philips had previously launched a much less ambitious version of this called Ambilight where the the TV merely projected colors from the image to the wall around it. It did not have much impact on the market. I believe that it was not substantial enough. However, coupled with beam-steered speakers, the Microsoft innovation could offer a compelling experience. The technology needs a dark room with acceptable geometry and acceptable colors, however it is somewhat like 3D in that it may take some creative art in using it effectively. I would imagine that effects that start away from the main screen and draw your eye forward would be more effective than effects that would actually cause you to turn your head. I also imagine focusing the effects on the ceiling (always there, usually white)would be more effective that counting on bare walls around the set.
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