On the List
Disney is on the list because, although they do not have a line of consumer electronics, they certainly could. Further, it was Disney's decision to back Blu Ray that spelled the end of HD-DVD. As a major content supplier, they have considerable sway over what happens in video. As a former PC maker, IBM is on the list as well even though they show no signs of wanting to get back into the consumer products business. Likewise, GE may not want to get back into consumer electronics but certainly could.
Movers and Shakers
At #20, Facebook was new to the top 100 list and I have no corresponding brand value for them for 2011. The average of the top 19 brands grew by 18%, largely driven by Apple. A few brands (Google, Samsung, and Amazon) grew at rates above the average and Panasonic was close at a 14% growth rate in its brand value. Most companies on the list were well below this and 7 lost brand value in absolute terms per the estimation of Interbrands.
Not on the List
There are, of course, and infinite number of companies not on the list. Coca cola was actually number one in in rand value. Although I do not expect a line of Coke, e-readers in the near future, as one of the largest advertisers, they could have considerable impact on digital signage communications and consequently on mobile devices.
|Rank||Brand||Sector||Brand Value($M)||Value Change from 2011|