Thursday, February 21, 2013

An Apple Branded TV Set v. the iWatch

A former senior executive at Apple recently said that an iWatch is a lot more likely from Apple than the much rumored Apple branded TV set. The reason he gave was that a watch is a much more personal item than a TV and more fitting with Apple’s previous initiatives. I would agree but for different reasons. As I have noted elsewhere that while 4K TV will have limited utility in consumer TVs, it will be a great boon to digital signage as the intended range of viewing distances for signage includes distances where 4K resolution really does matter. Further, 4K may be one of the first of a continuing stream of innovations to find a home in digital signage first before migrating to the general consumer TV market.

Apple does what it does by adapting new technology and pioneering new usage models. Absent participation in the digital signage market, Apple might not be able to do this on an ongoing basis in TV. Apple’s failure to include NFC in the latest rev of the iPhone may be due, in part, to wanting to avoid connecting smartphone innovation to the digital signage market. With 4K, the linkage between TV and digital signage innovation is here now and likely to grow.

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