Another major brand of TV in those times was General Electric (GE). Although GE made glass for things such as light bulbs and such, GE bought their glass for CRT tubes from others. In addition to making glass, GE had an array of materials technologies including silicones and polycarbonate. At one point, in order to put downward pressure on glass prices, GE threatened to develop a polycarbonate CRT bulb. The glassmakers looked at the threat and determined that although such a product was possible and did have some advantages relative to glass, the product would only last about a year before there was enough inward migration of atmospheric gas to render the polycarbonate CRT non-functional.
The point of both stories is that emissive technologies tend to be sensitive to the most minute amount of contaminants. That is why some of the companies developing OLED technology concentrate on an ultra-clean manufacturing environment. It is also why the other key to OLED’s future is hermaticity. In a CRT, glass provided an absolute hermetic environment. The CRT was made in a clean environment, the inside of the tube, where the phosphors were, was maintained in high vacuum. Further a sacrificial barium “getter” was deposited on the inside of the tube to bind any stray oxygen that was left over from manufacture.
So, the phosphors did their thing in an absolutely pristine environment that was maintained as long as the tube continued to hold its vacuum, which is tantamount to forever for a consumer product. In terms of product chemistry, the environment virtually eliminated any alternative pathways that could be formed between the phosphor in its elevated state and when it drops back down to its base state by emitting a photon. The industry employed other tricks, such as moving to higher and higher voltage phosphors. This brought the product to the point where the phosphor aging was no longer the primary aging limitation but metallization of the glass from decades of electron bombardment.
The high voltage architecture may have some relevance to OLED design as well. But certainly, cleanliness and hermaticity are the key to making OLED technology work.