When Your Business Model Expires (The End of Broadcast TV Pt II)

I have written before that broadcast TV is not long for this world. They are not going to go away tomorrow, but they are going away. Now, these septagenerian networks are acting their age and asking the world around them to contmplate life without them. Aereo is a service offered in NYC that provides both live and recorded broadcast TV over the internet. Each customer is assigned two antenaes that both capture live TV and and record selected shows. Three copies are made of each for streaming to mobile, wifi, and standard broadcast recievers. Effectively it is like the consumer purchasing their own TV antenae and exercising their public access rights. With such a business model, per two previous court challenges, Aereo can capture broadcast content for their consumers without paying any royalties to the broadcasters.

Per ZDNet, "While advertising was once the life's blood for broadcast TV, over the last few years, cable and satellite operator retransmission fees has become vital to their business... So it is that CBS and Fox are threatening to turn off OTA broadcasts in NYC if Aereo continues to stream broadcast TV without paying retransmission fees. " Of course, they won't do that. Per my earlier blog post, the spectrum that the networks occupy in large metropolitan areas is worth more than those local stations. As the internet continues to grow and the diversity of content sources grows as well, the value of their content will only decline while the value of their spectrum continues to grow. The value of the broadcast spectrum is as the real estate value of a apple orchard nestled in the heart of Manhattan. Someone walks by and picks an apple or two off of a limg that happens to extend over the edge of the property and the land owner react by threatening to cut down the trees and abandon the property.... We can only dream that this would actually happen.

Child Killed by Falling Signage

One of the larger hidden hazards of the CRT was the weight of the device, more particularly, the weight distribution. Due to the possibility of injury from flying glass from a tube implosion, the glass in the front of the device was relatively thick. Most of the weight of a finished TV was the front face of the tube. This meant that with a tug on the front of the set, a TV could be sent toppling forward. For larger sets, serious injury or worse could result. With flat panels, this particular hazard has largely vanished.

However, the news informs us of a 10 year old boy killed, and the rest of his family injured by the toppling forward or a floor mounted display. In this case, the harm most probably resulted from the weight of all of the other components besides the display. But still, a metastable arrangement of a display found a way to reach a more stable position and hurt those that were in the way.

The accident happened at the newly renovated airport in Birmingham, Alabama. The Accident would not have happened in, California or any other earthquake zone as the display would have been fixed to the wall even if it was resting on the floor. So, maybe a lesson learned for the digital signage industry. Sitting a display on the floor is one way to get around Americans with Disabilities Act requirements however it is still incumbent on the venue owner to consider the safety of those that can directly touch the display. UL provides minimal guidelines for impact safety, but it could be wise to follow normal architectural guidelines for display case glass to prevent consumer injuries from broken glass.

An Apple 4K TV?

Digitimes is reporting that Apple will release a 4K Apple branded TV in late 2013 or early 2014. Though possible, I would say this is unlikely. As has been widely discussed, 4K shares many of the handicaps that lead to disappointing 3D sales: specifically, an extreme premium on pricing with a bare content library. My impression is that to be the type of player that they want to be in TV, Apple has to be shooting for at least a 30% US market share. With the top end of the TV market, sets double the price of the average TV, never being more than 15% of the market, Apple needs to effectively split the TV market into the new and old. This is effectively what they accomplished with the cell phone market; smart phones became not just the high end of the market but a different category of phone. Can Apple do this with a new category of TV without either an existing 4K content base or an existing 4K developer community? Also, when Apple introduced increased resolution to the phone market, it was a pre-existing need and there were immediately applications that utilized the extra visual bandwidth. Few consumers make full use of HDTV resolution now, the extra visual bandwidth of 4K does not have the pre-existing need that phone resolutions had.

I think Apple is more likely to bring about their TV revolution by increasing the utility of existing available content. The Apple branded TV won’t be 4K but it will be a new aspect ratio with specialized HD content for the new screen real-estate. 4K may come later but coming on the heels of 3D, launching a new TV format with no existing content library is unlikely.

A rant on "The Next Big Thing"

Digital Trends proclaims, "Sapphire is unscratchable, unbreakable, and the next big thing in touchscreens" Sapphire has not a prayer of living up to this hype. If you read through the article, the author makes no mention of Sapphire's index of refraction. Indeed, being a software guy, it would not be surprising to know that the author does not know what an index of refraction is. As I have pointed out in other posts, when displays were actually made in the US, materials science degrees were common among display development staff. When the US moved to 100% off-shore purchases, that went away as did much of the ability to comprehend materials impact on display technology.

As far as I know, every material harder than glass has a higher index of refraction (including Sapphire), meaning that it will have a much more reflective surface. With the exception of digital paper, current displays are terrible in bright sun. Switching to a Sapphire lens cover will make them unusable outdoors... kind of defeats the purpose of having a mobile device.