Saturday, November 10, 2012

Federated Media Abandoning Banner Ads

"Federated Media plans to refocus all its resources into the two areas of advertising it believes is growing. The first is its premium conversational & native advertising, which includes sponsored posts, special coverage sections, and ads/promotions that are more directly integrated with a publisher’s content. The second area is in less expensive, “programmatic” advertising, which automatically displays ads on websites at all times. The ad agency purchased startup Lijit in October 2011 as a response to the growing demand for programmatic ad buying."

Personally, I have pop-up blocking enabled and other ad blocking software. On most sites I never see the advertising except for that which is integrated with the content. In "Cross Platform Portability" I relate why it is important to have consistent screen aspect ratios to enable ads on the content periphery. With banner ads not proving their worth, frequently not actually being visible, programmatic ads become that much more important.

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