Normally, I would not be one to criticize the industry regarding anything done to increase profitability in what is largely a profitless business. However, sometimes the things that are done to increase ASPs actually discourage sales. In the early 1990's TV set sales were depressed by talk of HDTV. The discussion in the press about the new standard lead people to believe that HDTV was just around the corner and many postponed buying a TV set thinking that they should wait and get an HDTV. Talk of a new standard frequently discourages sales of current models. This is known as Osborn effect for Adam Osborne driving his own company out of business talking about the next model Osborne Computer, that wasn't ready, and consequently not being able to sell the current one. I believe that 3D had a similarly chilling effect. And now comes 4K.
As I said in a previous post, 4K will be a great boon the digital signage. No doubt it will garner some consumer sales as well. However the net effect on total consumer sales dollars will be minimal if it is positive at all.