Wednesday, January 23, 2013


When no one had heard of an LCD, the companies developing the technology, RCA and Westinghouse, were both TV makers and the objective was to build a TV with the technology. However, we would still not LCD TVs today if it were not for the notebook computer providing a product that could not be made without it. The notebook provided a high valued product that could afford the LCD price tag ($1000 for a 10.4") while the industry cost reduced and perfected the product for consumer TV. Actually, the path was notebook, then monitors, then TV.

The fact that the public has gotten used to the idea of a flat panel does not make it easier for OLED technology, it makes it harder in that their is already a product there that is very cheap and its performance is more than fine. Even though OLED visual performance will be better, no one is unhappy with current LCD performance.

What will make OLED technology and what will eventually make an OLED TV commonplace will not be the immediate application of the technology to TV but an application not currently served by LCD; most probably a new product or new form factor that takes advantage of OLED's ability to be made as a flexible or fracture resistant display.... Dick Tracy's watch or some sort of wearable device. Once volume is generated form this new application, OLED can come down in price and be a TV.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.