Friday, May 31, 2013


A picture is worth a thousand words. This chart represents the number of current job postings mentioning "Digital Signage" growing from about 400 in the most recent trough to over 1100 over a period of a few months. Digital signage has the potential to be as big, in terms of total screen square footage, a TV sets. Further, the hiring in digital signage reflects new optimism on the part of retailers, increasing investment in promotion of their business.

While digital signage is not the new internet, digital out of home, incorporating social networking and custom tailored message delivery into brick and mortar retailing will help level the playing field between the B&M's and internet retailing.

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