Tuesday, May 7, 2013

Digital Signage Comes of Age

Wrigley Field is the second oldest ball park in the major leagues (Fenway is 2 years Older). The next closest in age is about 50 years its junior. Although the electric light was invented over 110 years earlier, Wrigley did not get lights, for the purpose of playing night games, until 1988. Wrigley still has its old scoreboard where the operator sits inside it with binoculars and has to physically change the numbers with each ball and strike.

This bastion of high technology early adoption is now contemplating adding a 6K square foot Jumbotron. The cost of not having one with its opportunities for advertising and crowd engagement is too pressing.

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