Personally, I have pop-up blocking enabled and other ad blocking software. On most sites I never see the advertising except for that which is integrated with the content. In "Cross Platform Portability" I relate why it is important to have consistent screen aspect ratios to enable ads on the content periphery. With banner ads not proving their worth, frequently not actually being visible, programmatic ads become that much more important.
Saturday, November 10, 2012
Federated Media Abandoning Banner Ads
Personally, I have pop-up blocking enabled and other ad blocking software. On most sites I never see the advertising except for that which is integrated with the content. In "Cross Platform Portability" I relate why it is important to have consistent screen aspect ratios to enable ads on the content periphery. With banner ads not proving their worth, frequently not actually being visible, programmatic ads become that much more important.
Friday, November 9, 2012
Will NFC "Sweep Away" QR Codes?
NFC is, of course, more versatile than a QR code as it can be an active data link rather than a signal and can be bi-directional rather than one way. However the one way and the opt-in nature of QR codes gives inherent security. The one instance where security is mentioned in the "Digital Signage Today" article it refers to a mobile device emulating a secure card such as a hotel key. It seems to me that, although I have never had my pocket picked, capturing someone's NFC information would be easier. Line of sight optical communications such as reading or displaying a QR code seems inherently more secure. Airlines allow a bar code display as a boarding pass. We shall see if they expand this to include NFC. As to Hotel rooms, my preference would be a QR code reader.
This is not to say that NFC use is not going to expand rapidly, but some applications seem much better suited to QR codes.
Thursday, November 8, 2012
The New America v. the Old
Conversely, Vermont has the second lowest percentage of Black population of any state, less than a percent. There are not too many Hispanic people there either; but the state gave Mr. Obama one of his highest winning percentages. Absent Mr. Obama and the democrats having some hidden plan to subsidize the maple syrup industry, it would be reasonable to conclude that the Vermont population is markedly different from Mississippi aside from racial composition.
The Obama team did well when the economy would otherwise have pointed to their defeat, in part because they were very analytical about how they approached the election. They also did well because their team itself was diverse and their message was targeted toward a diverse population. In effect, they expanded their shelf space and went looking for votes in places the Romney team did not. Although, even collectively, minorities in the US are still a minority, a message crafted for everyone and targeted for differing demographics won out over a message that just resonated with the majority. As the minority actually becomes the majority in the US, today's newspapers are filled with recriminations about how the republicans will re-tool themselves and re-tool their message
So why the political discussion on a TV blog? The consumer electronics market has much more in common with an Obama demographic than a Romney. The consumer base is younger and diverse. One would expect that the marketing leadership of the industry would start to resemble the people that they market to in this country not only ethnically but by gender as well. Pursuing the pages of the trade press, looking at the faces, one gets the impression of the Old America rather than the New.
No Apology
TV set sales are down precipitously in Japan because of the aftermath of the Tsunami, the expiring of domestic energy tax credits for TV set replacement, the general slowdown in the economies of Japan and the rest of the world. The one bright spot in the market has been TV set sales in China. However, due to friction between Japan and China over Japan’s actions during a war that ended almost 65 years ago, that market is largely lost to Japanese TV set makers. No apology.
In the recent US presidential election, sitting President Barack Obama defeated his challenger Mitt Romney. One issue that was frequently brought up in the campaign was the president’s supposed “apology tour” shortly after assuming the office. Mr. Romney also titled his autobiography, “No Apology". Transcripts show that although the president mentioned that the US has not always behaved as it should, he never actually apologized for anything the US has done. Though it would certainly cost him politically, perhaps he should. The US has not always behaved as it should and conveying some humility and regret would be a good thing.
Mr. Obama’s reelection was greeted favorably around the world. Although the election was close here, polls taken oversees, of non-US people, showed virtually no support for Mr. Romney and the “no apologies” approach. Although there is some friction between the US and China, there will be no US-China trade war starting on inauguration day as Mr. Romney had promised.
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